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Giving Tuesday: How to drive more people to your donation page for Increased Donations

Updated: Nov 30, 2023

As we have had Giving Tuesday on 28 November and the upcoming Christmas festivities, it's the perfect moment to enhance your donation page's effectiveness. ChilliDB offers valuable strategies to attract more visitors to your donation page, aiming to boost donations for your cause.

Your donation page is a seamless gateway for supporters to contribute to your cause from anywhere, at any time. However, having just a donation page isn't sufficient to motivate visitors to engage.

Here’s some ideas on how you can drive traffic to your donation page:

1. Integrate into Main Menu Navigation

  • Ease of Access: Include your donation page in the main menu, making it readily accessible for first-time visitors and returning supporters alike. Position it prominently on the far right, where it's most likely to catch the eye.

  • Visual Highlight: Enhance visibility by adding a distinct colour background to the "donate" option, drawing attention instantly.

2. Feature in Your Website Footer

  • Strategic Placement: Utilise the footer not just for contact details but also for essential links like your donation page.

3. Incorporate as a Call-To-Action in Content

  • Content Integration: Regularly include a call-to-action in your blogs, videos, or podcasts, encouraging contributions to support more initiatives.

  • Consistent Graphics: Develop a reusable graphic for your blog posts, saving time and maintaining consistency.

4. Link on Your Events Page

  • Beyond Event Participation: For those unable to attend events, offer an alternative way to contribute by linking to your donation page. ChilliDB Webcontrols allows your visitors to view your Events calendar and register for an Event. All data is updated and stored in ChilliDB. You can link for paid events or alternatively on the same page link back to your donations.

5. Promote on Social Media Profiles

  • Visibility in Profiles: Ensure your donation page link is visible across all social media platforms.

  • Pinned Posts: Create engaging pinned posts highlighting the impact of donations.

6. Include in Email Newsletters

  • Email Footer CTA: Add a donation button in your email footers, making it effortlessly discoverable.

  • Impactful Storytelling: Share stories in your emails that might inspire donations.

Additional Content Marketing Strategies:

1. Create Impactful Blog Posts

  • Educational Content: Write blog posts that educate your audience about the significance of the giving season, share success stories, and discuss the impact of their contributions. Always at the end make sure you include a link to your donation page

2. Develop a Hashtag Campaign

  • Create a unique hashtag for your Giving Tuesday campaign. Encourage your audience to use it when sharing related content, creating something memorable around your cause.

Empowering Non-Profits with ChilliDB on Giving Tuesday:

  • Enhanced Donor Engagement: Strengthen connections with supporters using our donor management tools.

  • Efficient Donation Management with our Donation Web Control: The Donations web control helps you to maximise contributions and also saves staff time. Having a donation web control available on your website increases the likelihood a visitor to the site will donate, and makes it easier for them to do so. Our module integrates with platforms like PayPal for hassle-free donation processing.

  • Strategic Communication: Utilise ChilliDB's email and SMS tools for effective communication about Giving Tuesday initiatives.

  • Data-Driven Insights: Gain valuable insights into donor behaviour and campaign effectiveness with our reporting features.

  • Comprehensive Donation Module: Manage donations efficiently, track trends, and integrate the process seamlessly into your website.

Our diverse range of clients, from healthcare to community services, use ChilliDB not just as a tool, but as a partner in their mission.

For more information on ChilliDB Webcontrols visit; Web Controls | ChilliDB

Giving Tuesday symbolises more than just a day of giving; it represents hope and collective achievement. ChilliDB is committed to supporting non-profits in this journey of generosity and impact. #GivingTuesday2023 #ChilliDBImpact

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